“‘Icarus’ director Bryan Fogel worked with Netflix to shape his film, shifting his role to be more Sebastian Junger, less Morgan Spurlock. The highest-profile documentary in this year’s Oscar race, “Icarus,” was picked up by Netflix at Sundance for $5 million. Netflix marketers adeptly surfed the news cycle to make sure their subscribers as well as Academy voters know that this movie is at the center of the Russian doping scandal.”